Inheritance Pass
The problem was a unique one, and it needed a unique solution. Yellowstone found a way to solve it by creating The Inheritance Pass, a ticket to Yellowstone that isn’t valid until the year 2172. It’s a way to raise money right now without raising attendance. And it comes in the form of an heirloom that people can leave as an actual inheritance for future family members.
Why 2172? Because that’s 150 years from now, so it was a nod to the 150th Anniversary that Yellowstone is celebrating in 2022.
VIDEO CASE
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